Registered number 13120493. Lever Development Ltd, Portland House, Durham, UK DH1 1TW

© Lever Development Ltd. All rights reserved.

Sales Training

Selling isn’t about scripts or guesswork - it’s about understanding how people think, decide, and act. At Lever Development we understand that sales isn’t guesswork: it’s science. We show you how you to sell smarter, and close more sales.Why Neuroscience-Backed Sales Training?✅ Recalibrate Buyer Trust - Master the ABCD Model to influence ethically.
✅ Sell More Without Selling Harder - Use the Mood-Cost Matrix to remove friction.
✅ Challenge Biases - Apply the PRIME Model to reset your sales mindset.
✅ Turn Conversations Into Conversions - Use PAM triggers to build trust.This training works, because it's built on how the brain works.For Sellers Who Want to Sell More, More Often.This is for:
✔ B2B & B2C Sellers, CSMs & Account Managers.
✔ Sales Leaders who want teams that influence, not push.
✔ Financial & Advisory Professionals guiding client decisions.How we train:
🔹 Practical, science-backed training - no fluff, just what works.
🔹 Live & Virtual Learning - workshops, modules, coaching.
🔹 Immediate Application - use what you learn right away.Play to Win. Sell Smarter. Influence Ethically.Ready to retrain your brain for sales success?
Get in touch to learn more

CONSULTING

Sales, Leadership & Behavioural Influence - Backed by NeuroscienceAt Lever Development, we apply practical neuroeconomics to sales, leadership, and behavioural change - helping businesses drive trust, performance, and revenue faster.Our ApproachFor businesses that want more than training – we provide a fully bespoke, results-driven consulting service.Consulting & Services
🔹 Bespoke Sales & Leadership Consulting - Strategy sessions with actionable insights.
🔹 Workshops & Masterclasses - High-energy, applied learning experiences.
🔹 Executive Coaching - 1:1 support for leadership and performance.
🔹 Sales & Culture Audits - Uncover biases, barriers & growth opportunities.
🔹 Fractional/Interim Commercial Director - Embedding high-performance sales leadership.
🔹 Keynote Speaking & Events - Engaging, science-backed talks on sales, trust & behaviour.Why Lever Development?Science-Based, Sales-Driven - Grounded in practical neuroeconomics & psychology
No Fluff, Just Results - Delivering impact from day oneConnect with our Founder, Mike Lever
Britain's Sales Trainer of the Year
25+ Years in L&D, Leadership & Sales
Led sales, service & operations teams across FTSE100s, SMEs & start-ups.
15+ years in regulated financial services, managing 9- & 10-figure targets.
Keynote speaker at major industry events.Not sure what’s right for you?
Let’s discuss your needs and tailor a solution.

RESOURCES

No paywall, or email grab, just practical resources that you can use to boost your sales.

Discover Your CORE Profile
Get a snapshot of how you think, prioritise, and respond - under pressure, in teams, and in real moments.
This isn’t a label. It’s a lens.
Your personalised report is sharp, practical, and ready in minutes.
No fluff. Just focused insight.Click the button to take the free assessment

• CORE Assessment

Preparing for a meeting? Watch this

JoHari Window is a versatile tool; make it part of your preparation for improved negotiations and sales conversations

Developing your listening skill? Watch this

Everyone says that listening is key, but nobody tells you how to develop it! Here's two practical exercises that will improve your listening skill.

• You're 76% more likely to achieve your 4-week goals with this planning tool

• Recommended reading list: practical and insightful

• Building Sales Enablement into Sales Induction: a case study

• ABCD Model and Sales Enablement: a case study

• Reduce word count to increase sales

• Your Brain Sells newsletter
• Follow Lever Development

Mike Lever

Founder &
Principal Trainer