Sales Training Backed by Science | Lever Development Ltd
Registered number 13120493. Lever Development Ltd, Portland House, Durham, UK DH1 1TW
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Sales Training
SWAN: Selling With Applied Neuroeconomics
Modern selling succeeds when you align with the way the brain values options, weighs risk, and moves to action – all in real time.At Lever Development we teach sales that work the way the brain works. SWAN distils peer-reviewed neuroeconomics into tools you can deploy in the next conversation – no fluff, no heavy-handed pressure.Why Applied Neuroeconomics?
✅ Recalibrate buyer trust
Apply the ABCD Model to influence ethically, not forcefully.✅ Advance deals without heavy pressure
Our Mood-Cost Matrix™ strips friction from each step and sustains momentum.✅ Disarm hidden biases – starting with your own
The PRIME Model sharpens perception and decision quality.When your approach matches the brain’s value calculus, more conversations are likely to convert.Who it’s for
✔ B2B and B2C sellers, CSMs, account managers✔ Sales leaders who want influence rather than push tactics✔ Financial and advisory professionals guiding high-stakes client decisionsHow we train
🔹 Live workshops and coaching – online or in person
🔹 Commercial, practical content – built for real conversations
🔹 Immediate application – concise science, usable toolsPlay to win. Sell smarter. Influence ethically.
Ready to recalibrate your brain for sales success?
Get in touch to learn more
CONSULTING
Sales, Leadership and Behavioural Change
Backed by Science. Built for Results.At Lever Development, we apply practical neuroeconomics to sales performance, leadership behaviour and organisational trust.No jargon. No fluff. Just commercially grounded insight that works.What We Offer
This is not off-the-shelf training.
It is tailored, evidence-based, and focused on what shifts performance.🔹 Sales and Leadership Consulting
Strategic working sessions with sharp, actionable outcomes.🔹 Workshops and Masterclasses
High-energy, practical learning that changes behaviour, not just knowledge.🔹 Executive Coaching
One-to-one support for better thinking, clearer decisions and confident leadership under pressure.🔹 Sales and Culture Audits
Expose blind spots. Remove friction. Strengthen what works.🔹 Fractional Commercial Leadership
Senior-level commercial expertise without the full-time overhead.🔹 Keynotes and Events
Engaging, science-led talks on seller and consumer behaviour.Why Work With Us
✔ Backed by neuroscience. Built for business.
Everything we do is grounded in practical neuroeconomics and behavioural science.✔ Trusted by leaders.
From FTSE100s to scaling firms, our clients value clarity, challenge and commercial insight.✔ Results, not theory.
We focus on real outcomes: stronger performance, better decisions and behaviour that sticks.Connect with our Founder, Mike Lever
Britain's Sales Trainer of the Year
25+ Years in L&D, Leadership & Sales
Led sales, service & operations teams across FTSE100s, SMEs & start-ups.
15+ years in regulated financial services, managing 9- & 10-figure targets.
Keynote speaker at major industry events.Not sure what’s right for you?
Let’s discuss your needs and tailor a solution.
RESOURCES
No paywall, or email grab, just practical resources that you can use to boost your sales.
Discover Your CORE Profile
Get a snapshot of how you think, prioritise, and respond - under pressure, in teams, and in real moments.
This isn’t a label. It’s a lens.
Your personalised report is sharp, practical, and ready in minutes.
No fluff. Just focused insight.Click the button to take the free assessment
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Contact
Take your first step to increasing sales with neuroeconomics-driven sales training & consulting
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Mike Lever
Founder &
Principal Trainer
Sales isn’t just a job, it’s a science. I help people master it.With 25+ years leading and training sales teams across FTSE100, SMEs, and start-ups,
I’ve helped teams smash 9- & 10-figure targets.But I don’t teach scripts. I teach how the brain works – and how to sell the way people actually buy.🧠 Creator of the ABCD Model of Behaviour – The science behind why buyers buy
🏆 Britain’s Sales Trainer of the Year
💼 Led sales teams to £2B+ in revenueWhat I do
🔹 Work with B2B or B2C... It doesn’t matter – sales is about human decisions.
🔹 Regulated or non-regulated... I’ve worked in both – and I know what moves the needle.
🔹 Implement Neuroeconomics... It’s the game-changer.
My training rewires how your buyers think – so you win more deals with less resistance.Trusted by brands like
Brewin Dolphin | JLL | Newcastle Building Society | WorldPay | Sodexo PrestigeWant to sell smarter?
Let’s discuss your needs and tailor a solution.
Britain's Sales Trainer of the Year
Creator of the ABCD Model of Behaviour
A flavour of who Mike's worked with
Speaker on the Psychology of Consumer Behaviour, and Practical Neuroeconomics
Mike is a children's author (links to Amazon)