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Registered number 13120493. Lever Development Ltd, Portland House, Durham, UK DH1 1TW

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Sales Training

Sell Smarter. Influence Ethically.
Selling isn’t about scripts.
It’s about understanding how people think, decide, and act — in real time.At Lever Development, we teach sales that works the way the brain does.
No fluff. No pressure. Just science-backed results.Why Neuroscience-Based Sales Training?
✅ Recalibrate Buyer Trust
Use the ABCD Model to influence ethically, not forcefully.✅ Sell More Without Pushing Harder
The Mood-Cost Matrix removes friction and builds momentum.✅ Challenge Biases, Starting With Your Own
The PRIME Model resets your sales mindset and sharpens your impact.✅ Turn Conversations Into Conversions
PAM triggers help you move from chit-chat to sales-chat, naturally.This training works, because it’s built on how the brain works.Who It’s For
✔ B2B & B2C sellers, CSMs, and account managers
✔ Sales leaders who want teams that influence, not push
✔ Financial and advisory professionals guiding client decisionsHow We Train
🔹 Live workshops and coaching – online or in-person
🔹 Commercial, practical content – built for real conversations
🔹 Use it immediately – no theory dumps, just usable tools
Play to Win. Sell Smarter. Influence Ethically.Ready to retrain your brain for sales success?
Get in touch to learn more

CONSULTING

Sales, Leadership and Behavioural Change
Backed by Science. Built for Results.At Lever Development, we apply practical neuroeconomics to sales performance, leadership behaviour and organisational trust.No jargon. No fluff. Just commercially grounded insight that works.What We Offer
This is not off-the-shelf training.
It is tailored, evidence-based, and focused on what shifts performance.🔹 Sales and Leadership Consulting
Strategic working sessions with sharp, actionable outcomes.🔹 Workshops and Masterclasses
High-energy, practical learning that changes behaviour, not just knowledge.🔹 Executive Coaching
One-to-one support for better thinking, clearer decisions and confident leadership under pressure.🔹 Sales and Culture Audits
Expose blind spots. Remove friction. Strengthen what works.🔹 Fractional Commercial Leadership
Senior-level commercial expertise without the full-time overhead.🔹 Keynotes and Events
Engaging, science-led talks on seller and consumer behaviour.Why Work With Us
✔ Backed by neuroscience. Built for business.
Everything we do is grounded in practical neuroeconomics and behavioural science.✔ Trusted by leaders.
From FTSE100s to scaling firms, our clients value clarity, challenge and commercial insight.✔ Results, not theory.
We focus on real outcomes: stronger performance, better decisions and behaviour that sticks.Connect with our Founder, Mike Lever
Britain's Sales Trainer of the Year
25+ Years in L&D, Leadership & Sales
Led sales, service & operations teams across FTSE100s, SMEs & start-ups.
15+ years in regulated financial services, managing 9- & 10-figure targets.
Keynote speaker at major industry events.Not sure what’s right for you?
Let’s discuss your needs and tailor a solution.

RESOURCES

No paywall, or email grab, just practical resources that you can use to boost your sales.

Discover Your CORE Profile
Get a snapshot of how you think, prioritise, and respond - under pressure, in teams, and in real moments.
This isn’t a label. It’s a lens.
Your personalised report is sharp, practical, and ready in minutes.
No fluff. Just focused insight.Click the button to take the free assessment

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Contact

Take your first step to increasing sales with neuroeconomics-driven sales training & consulting

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Mike Lever

Founder &
Principal Trainer

Mike Lever, Founder and Principal Trainer at Lever Development

Sales isn’t just a job, it’s a science. I help people master it.With 25+ years leading and training sales teams across FTSE100, SMEs, and start-ups,
I’ve helped teams smash 9- & 10-figure targets.But I don’t teach scripts. I teach how the brain works – and how to sell the way people actually buy.🧠 Creator of the ABCD Model of Behaviour – The science behind why buyers buy
🏆 Britain’s Sales Trainer of the Year
💼 Led sales teams to £2B+ in revenueWhat I do
🔹 Work with B2B or B2C... It doesn’t matter – sales is about human decisions.
🔹 Regulated or non-regulated... I’ve worked in both – and I know what moves the needle.
🔹 Implement Neuroeconomics... It’s the game-changer.
My training rewires how your buyers think – so you win more deals with less resistance.Trusted by brands like
Brewin Dolphin | JLL | Newcastle Building Society | WorldPay | Sodexo PrestigeWant to sell smarter?
Let’s discuss your needs and tailor a solution.